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Content Strategy #ProTip: Be a Tease

We’re living in the sharing economy, but you don’t have to give everything away. For a small film company, video content pays the bills. It’s just not financially viable (or fair to creators) to give content away in the name of generating buzz. On top of that, client…

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Don’t Create What You Don’t Love

Rachel Kaadzi Ghansah (acclaimed writer and reigning Supreme of cultural storytelling) stormed through Another Round with a simple quote from Patti Smith, “You don’t need to write about things you don’t love.” (Side note: If you don’t follow this podcast already, take a moment to…

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4 Secrets to Building Brand Community From Lost Queens

A powerful brand with an authentic voice incites a connection with an audience. But nothing can be sustained on connection alone. Community—when that initial point of contact transitions to a lasting relationship—is the natural extension of great branding. That’s the major lesson of my…